- uploaded: Aug 19, 2012
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You can see the original banner at : http://subliminalmanipulation.blogspot.com/2010/09/subliminal-messages-i...
Why would they put the word SEX in the ad? First of all you've got to understand that it has nothing to do with sex being good or bad, it's all about manipulating your preferences, judgment, behavior and attitudes. It's about mind control.
How does subliminal technique works?
Messages in the form of printed words, pictures or voices presented either very rapidly or very obscurely bypass your conscious awareness. Anything consciously perceived can be evaluated, criticized, discussed, argued, and possibly rejected. Anything programmed subliminally to your subconsciousness meets no resistance.
The basic assumption is that most people have a strong affinity with sex. Putting the word SEX on a certain product arouses affinity in people towards that product and leads to more sales. The author of several books about subliminal manipulation Wilson Bryan Key believes that sexualization of food is one of the main causes of obesity in the US. BTW, sex in the steam is not the only subliminal in this ad. The word sex is etched at least 6 times on the sandwich and several times on Phelps' body. I know people would argue with me about that but they can't argue about the letters in the steam.
Visit http://sub-lim.blogspot.com/ for more examples and explanations.