Remove makeup easily using only warm water with Shiseido Fullmake Washable Base #DigInfo

Shiseido Fullmake Washable Base is the world's first makeup base that allows makeup to be washed off using only warm water. The Veil Action Polymer, unique to Shiseido, is hydrophobic in cold water and hydrophilic in warm water, allowing makeup to be removed without needing special makeup remover. It will be available in stores in Japan for around US$12, from March 2013. (www.diginfo.tv 13/12/2012 Eco-Products 2012 Shiseido Full Make Washable Base DigInfo TV - www.diginfo.tv