FEMA/Ad Council - "The Day Before"
- uploaded: Oct 10, 2013
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To kick off National Preparedness Month in September, Leo Burnett, in partnership with the Ad Council and the Federal Emergency Management Agency (FEMA), released a new series of PSAs focused on the notion: "You never know when the day before is the day before."The "The Day Before" TV spot captures the day before the largest earthquake in the Bay Area on October 17,1989, which appears to be just like any other day. The campaign illustrates the importance of preparing today to help reduce the consequences of a disaster tomorrow through real people and emergencies across the country. Campaign Credits:Client/Campaign: FEMA, "Ready" CampaignSpot: "Today Is The Day Before"Agency: Leo Burnett ChicagoEVP, Chief Creative Officer: Susan Credle VP, Creative Director: Ryan WagmanVP, Creative Art Director: Nuno Ferreira Associate Creative Director: Guybrush Taylor Copywriter: Jake Bogoch VP, Executive Producer: Rob Allen EVP, Account Director: Bob RaidtVP, Account Director: Rich PieczynskiSenior Account Executive: Danielle WilburnAccount Executive: Christine Zinker Production Company: Motion Theory Director: Guillaume de Fontenay Director of Photography: John Houtman Line Producer: Rob Newman Editing House: MiradaEditor: Erik BarnesProducer: Leighton Greer Music Studio: Big Foote Music + SoundComposer: Darren SolomonProducer: Ray FooteAudio Mix: Static Studios Mixer: Steven Vandeven Radio Production: Static Studios Engineer: Steven VandevenStudio: Static Studios Print Production Studio: Mundocom