"I will survive" - VH1 - Del Campo Saatchi & Saatchi
- uploaded: Apr 27, 2014
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The idea of the campaign is to raise awareness about bullying, speaking directly to those "cool" kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to.