California Mall Tracks Shoppers Through Cell Phone

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Original Post By: SheliaAliens

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"A mall in California is going high tech. They are actually tracking shoppers through their cell phones.

From the moment a shopper enters the parking lot, the mall's computers pick up a "ping" from the cell phone signal and provides retailers with valuable information, such as what stores a person shops at, how long they shop, and what other places they visit.

Most say they don't mind getting tracked as long as it leads to better service."|newswell|text|FRONTPAGE|t

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