The TV in the pages of your paper:

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PostThu Aug 20, 2009 11:12 pm » by bugmenot


The TV in the pages of your paper: 'Harry Potter-style' video ads to be run inside U.S. paper magazine :obsessed: http://www.dailymail.co.uk/news/worldne ... ality.html

Previously, it's only been a concept seen in fantasy or science-fiction films such as Harry Potter or Minority Report.
But, once again, the future has arrived with the announcement that, from next month, Entertainment Weekly will debut video-advertising.
The magazine, one of the biggest in America, will include wafer-thin displays, no thicker than cardboard, which will display up to 40 minutes of advertising, when you open the page, similar in concept to musical greeting cards


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Pages brought to life: Video advertising will be used in U.S. magazines from next month

The screens will be no bigger than two inches by 1.5 inches, roughly the size of a mobile phone screen.
The first wave of advertisements, in Entertainment Weekly, will be for American TV shows such as The Big Bang Theory and Two and a Half Men.

New shows will also be previewed, and the soft drink Pepsi will also light up the small screen.
Built in buttons will allow readers to select which clips they want to watch.


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Fiction to fact: The technology has been likened to that used in the 'Daily Prophet' newspaper featured in Harry Potter where people's photos move

How much the screens cost to produce - and how much advertisers will be charged - has not been released, but until the technology becomes more widespread - and cheaper to produce - it is likely to be a costly exercise.
Paul Caine, president of the Time Inc. magazine group that includes Entertainment Weekly, the ballpark dollar cost for one of the units is in the 'low teens', the Wall Street Journal reported.
He said the cost may come down before the issue comes out.


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But for advertisers the premium might be worth it, as the adverts are likely to grab the reader's attention.
George Schweitzer, president of CBS's marketing group, said: 'As a rule, 90 per cent of people will say they heard about new programming on television.
'This is the first way we can get video samples into the hands of entertainment enthusiasts off the television screen.'
The screens will appear in selected copies of Entertainment Weekly's September 18 edition.
BBC correspondent Rajesh Mirchandani likened the technology to that used in the 'Daily Prophet' newspaper featured in the Harry Potter books.
Other examples from the world of fiction include 2002's Minority Report, where Tom Cruise goes on the run - and even has to hide from the adverts.
In reality, the world has been inching closer to moving screens - from e-book readers promising to revolutionise book-reading to e-ink screens promising digital newspapers that update constantly.


http://www.dailymail.co.uk/news/worldne ... ality.html

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PostThu Aug 20, 2009 11:25 pm » by Rizze


I can just see the Sun newspaper doing this, putting all those page 3 birds on it.
And the white mac brigade buying it, in their millions.

It's still a shite paper though.
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PostThu Aug 20, 2009 11:27 pm » by bugmenot


rizze wrote:I can just see the Sun newspaper doing this, putting all those page 3 birds on it.
And the white mac brigade buying it, in their millions.

It's still a shite paper though.



how ya doing rizze.......... this will turn into brainwashing advertising hell :lol: :flop: :peep:

brillbilly

PostThu Aug 20, 2009 11:30 pm » by brillbilly


:flop: lol nice if you read tabloids,lol not be but the subliminal makers are going to have fun :cheers:

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PostThu Aug 20, 2009 11:31 pm » by Rizze


bugmenot wrote:
rizze wrote:I can just see the Sun newspaper doing this, putting all those page 3 birds on it.
And the white mac brigade buying it, in their millions.

It's still a shite paper though.



how ya doing rizze.......... this will turn into brainwashing advertising hell :lol: :flop: :peep:


Lost my reading gigs, so things are a bit blurred at the moment...

Yeah, you are so right with the brainwashing.
Maybe they will also start to put free movies on this as well.
Instead of the usual free dvds.
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http://ufomaniacs.blogspot.com/
http://tiny.cc/Rizzesearch
"The greatest things on earth are us,supposedly.
Why don't we act accordingly, with humanity" Rizze



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