September 27, 2013 - Weâ€™ve been tracking Google
and all their strange, amazing, dubious, outrageous, beneficial and nefarious projects over the years.
and itâ€™s CEO have been making headlines over their lab-grown burger and their plans to feed the world via test-tube meat. Their Google
Glass wearable tech has been sparking privacy concerns. Google
also has been doing damage control over their involvement in spying on the public. All this while dabbling in quantum computing, foreign policy and regime change, and brain implants.
But now theyâ€™ve taken on the greatest challenge of all - death itself.
TIME has played host to several articles featuring â€™longevity insidersâ€™, and how they are determined to pull this off...
By Harry McCracken; Lev Grossman | TIME
Larry Page, 40, is the co-founder and CEO of one of the most successful, ubiquitous and increasingly strange companies on the planet. Google
is, of course, in the search business, and, more important for its profitability, it is in the online-advertising business. But itâ€™s also in the driverless-car business, the wearable-computing business, and the business
of providing Internet access
to remote areas via high-altitude balloons, among countless others.
Page prefers to refer to the search giantâ€™s more out-there ventures as moon shots. At the moment Google
is preparing an especially uncertain and distant shot. It is planning to launch Calico, a new company that will focus on health and aging in particular. "In some industries," says Page, who spoke exclusively with TIME about the new venture, "it takes 10 or 20 years to go from an idea to something being real. Health care is certainly one of those areas. We should shoot for the things that are really, really important, so 10 or 20 years from now we have those things done."
The unavoidable question this raises is why a company built on finding information and serving ads next to it is spending untold amounts on a project that flies in the face of the basic fact of the human condition, the existential certainty of aging and death? To which the unavoidable answer is another question: Who the hell else is going to do it?