Vatican turns to 'hot priests' to spread faith

The Vatican is leveraging social media to attract younger followers and counter dwindling church attendance. Priests like Father Ambrogio Mazzai use platforms like Instagram and TikTok to connect with congregants, boasting large followings and positive engagement. Mazzai's church attendance doubled thanks to his online presence. Upcoming meetings in Rome will focus on the role of digital outreach.

Father Giuseppe Fusari, another social media-savvy priest, shares his fitness journey while discussing faith with his 60,000 followers. Despite some resistance, positive feedback prevails, indicating that “social media is vital for the church’s future.” Overall, these initiatives show promise in revitalizing interest in Catholicism.