Bud Light hasn't recovered from transgender controversy, ex-exec says

Bud Light has not recovered from the backlash following its partnership with transgender influencer Dylan Mulvaney, according to former Anheuser-Busch executive Anson Frericks. He stated, “They haven’t at all [recovered].” The brand has lost customers and market share, falling behind competitors like Michelob Ultra.

Sales dropped 29.9% year-over-year for the week ending January 20. Despite new advertising efforts, including commercials with Shane Gillis, the brand still struggles to regain its customer base. Frericks noted the need for clarity on Bud Light's direction to win back loyal customers.