Microsoft turns to influencers to compete with ChatGPT

Microsoft is boosting downloads of its Copilot chatbot by partnering with popular American influencers. Currently, Copilot has 150 million active users monthly, but it lags behind ChatGPT's 800 million weekly users. The company's strategy involves influencers marketing Copilot to young consumers, particularly those under 30.

Consumer Chief Marketing Officer Yusuf Mehdi believes this influencer approach is yielding better results than traditional media. Influencers like Alix Earle and the Pheloung twins create content showcasing Copilot as a relatable life coach.

While the campaign has attracted significant views, analysts remain skeptical about Copilot's ability to surpass ChatGPT’s popularity.