Meta and Oakley collaborate to launch a new line of performance AI glasses

Meta and Oakley are launching a new line of Performance AI glasses called Oakley Meta, combining Oakley’s design with Meta’s technology. These glasses will provide insights into physical abilities and promote sharing achievements.

The first model, Oakley Meta HSTN, will feature a built-in camera, open-ear speakers, and water resistance. Preorders start on July 11 for $499, with wider availability later this summer starting at $399.

The launch will be highlighted in a global campaign featuring athletes like Kylian Mbappé and Patrick Mahomes, showcased at events such as Fanatics Fest and UFC International Fight Week.