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Pepsi and Diageo withdraw sponsorship of Wireless Festival

SUMMARY

Pepsi and Diageo have withdrawn their sponsorship of the Wireless Festival after Kanye West was announced as a headliner. West, criticized for his antisemitic remarks in the past, is set to perform at the festival in July.

A Diageo spokesperson expressed concerns about the decision to book West, while a Pepsi representative confirmed their withdrawal. Sir Keir Starmer labeled West's booking "deeply concerning" and emphasized the need to confront antisemitism.

West has faced backlash for various controversies, including a Super Bowl ad promoting a swastika t-shirt. Previous actions led to Adidas severing ties with him.


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