Ai-generated 'experts' writing for online magazines
THETIMES.COM
fake journalist
SUMMARY

Belgian editions of Elle and Marie Claire have been using AI to generate articles under fake journalist profiles. These articles, such as those by “Sophie Vermeulen” and “Marta Peeters,” featured detailed backstories and photographs, but the writers do not exist.

The practice raised concerns, especially with the publication Psychologies, where an AI named “Femke” posed as a psychologist.

The Belgian Commission of Psychologists criticized this as misleading. Following backlash, the publisher has removed the fake names and now labels AI-generated content as such. No AI-generated articles appeared in print editions.

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