Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp

Meta is set to introduce premium subscriptions for Instagram, Facebook, and WhatsApp, which will grant users access to exclusive features while keeping core functionalities free. The new offerings aim to enhance productivity, creativity, and control for users.

Meta will test various subscription options, with distinct features for each app. They plan to scale its recently acquired AI agent, Manus, and test subscriptions for AI features like Vibes, a short-form video generator.

While the specific paid features for Facebook and WhatsApp remain unclear, the subscription model aims to attract a broader audience beyond content creators. However, Meta must contend with potential subscription fatigue as it enters a crowded market.