
EURACTIV.COM
'no political ads'
Meta to stop running political ads on Facebook and Instagram
SUMMARY
Meta will halt political, electoral, and social issue advertisements on Facebook and Instagram in the EU starting October. The company cites the EU's new transparency requirements for political ads as overly complex and burdensome for advertisers. Under the new rules, online platforms must disclose who pays for political ads and how they target users.
Meta's decision also applies to the UK and aims to avoid compliance issues. EU lawmaker Sandro Gozi criticized Meta’s move, stating it shows a disregard for transparency and accountability. Last year, Google took similar actions for the same reasons regarding EU regulations.
View Meta's blog statement HERE
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