GARM is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it
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SUMMARY

The Global Alliance for Responsible Media (GARM) will discontinue its operations following an antitrust lawsuit filed by Elon Musk's X. The World Federation of Advertisers announced the decision, stating it was "not made lightly" due to limited resources. GARM aims to contest this lawsuit, confident in its adherence to competition rules.

The lawsuit alleges that GARM members colluded to withhold advertising revenue from X, damaging its income after Musk's acquisition. GARM, founded in 2019, has over 100 members and creates frameworks for issues like brand safety. Advertising insiders worry the lawsuit may deplete GARM's resources.

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