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'old timer is back'

Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers

SUMMARY

Cracker Barrel will revert to its original "Old Timer" logo after customer feedback criticized the recent change. The new logo was meant to refresh the brand but faced backlash, leading to a decline in stock price.

In a statement, the restaurant thanked patrons, saying, "We said we would listen, and we have."

The chain's decision follows the removal of "Uncle Herschel" from the logo, which upset fans. Cracker Barrel emphasized its commitment to "delicious food" and warm hospitality. The original logo first debuted in 1969, adopting iconic imagery in 1977.


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