Bikers 'don't want to go electric'
TELEGRAPH.CO.UK
'no Electric bikes'
SUMMARY

Norton Motorcycles is pausing plans to sell electric motorbikes due to insufficient demand. Despite developing a "spectacular" electric prototype, senior directors Richard Arnold and Nevijo Mance stated that current market interest is low. There were concerns about consumer readiness and previous disappointing sales of electric motorcycles from other brands.

Norton received £8.5m from the Advanced Propulsion Centre three years ago for this project but now plans to focus on new motorcycles. They anticipate continuing production of internal combustion engine models for another 10 to 20 years.

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