'Brain rot' named Oxford Word of the Year 2024
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word of the year
SUMMARY

The Oxford Word of the Year for 2024 is “brain rot,” chosen after public voting involving over 37,000 participants. Defined as “the supposed deterioration of a person’s mental or intellectual state,” it highlights concerns about the effects of excessive low-quality online content, especially on social media. Usage of the term surged by 230% this year.

Historically used since 1854, it’s been embraced by Gen Z and Gen Alpha, reflecting a playful awareness of the content they consume. Experts see it as a commentary on the dangers of virtual life.

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