AXIOS.COM
'fake news ads'

Harris-sponsored Google ads suggest publishers are on her side

SUMMARY

The Harris campaign has been altering headlines and descriptions in Google search ads to make it appear as if major news outlets like the Guardian and CBS are supporting her, Axios reports. Although this tactic does not violate Google's policies, it has surprised news organizations.

Campaigns usually sponsor ads, but the wording can be misleading. Some media outlets, including CNN and NPR, said they were unaware their branding was used in this way. Google insists that the ads are clearly labeled as "Sponsored" and are compliant, but the potential for misinformation remains a concern.

Despite complying with regulations, these ads could lead to media outlets facing charges of bias.


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